Cookies notice

When you create or log in to an online account you agree to our privacy and cookies notice. Otherwise, by continuing to use our websites, content, products or services you agree to the use of cookies as described in this notice.

You should be aware that when you access or use our content, products and services, we may collect information from the devices you use to receive Sky content, products and services by using ‘cookies’.

What do you use cookies for?

Cookies are an important part of the internet. They make using devices and accessing online information much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups.

Cookies that are needed to provide the content, product or service you have asked for

Some cookies are essential to help your devices download or stream the information, or so you can move around websites and use their features. Without these cookies, content, products or services you’ve asked for can’t be provided.

Here are some examples of essential cookies:

    • Positioning information on a smartphone screen, tablet device or other screen so that you can see the website and use its functionality.
    • Keeping you logged in during your visit or enabling you to stream content; without cookies you might have to log in on every website you visit or repeatedly adjust your volume and viewing settings.
    • When you add something to the online shopping basket, cookies make sure it’s still there when you get to the checkout.
    • Some are session cookies which make it possible to navigate through the website smoothly

Improving your browsing experience

Cookies allow the application or website to remember choices you make, such as your language or region and they provide improved features.

Here are a few examples of just some of the ways that cookies are used to improve your experience on our applications and websites:

    • Remembering your preferences and settings, including marketing preferences, such as choosing whether you wish to receive marketing information.
    • Remembering if you’ve filled in a survey, so you’re not asked to do it again.
    • Remembering if you’ve been to the application or website before.
    • Restricting the number of times you’re shown a particular advertisement. This is sometimes called ‘frequency capping’.
    • Showing you information that’s relevant to content, products or services that you receive.
    • Giving you access to content provided by social-media sites like Facebook or Twitter.
    • Showing ‘related article’ links that are relevant to the information you’re looking at.
    • Remembering an application or website you’ve entered, such as weather forecasts.


We like to keep track of what websites, information and links are popular and which ones don’t get used so much, to help us keep our information relevant and up to date. It’s also very useful to be able to identify trends of how people navigate (find their way through) our information and when and where ‘error messages’ may originate.

This group of cookies, often called ‘analytics cookies’ are used to gather this information. The information collected is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies are used to improve how an application, a website and its pages work.

Our applications, web locations, websites and communications you get from us also contain small invisible images known as ‘web beacons’ or ‘pixels’. These are used to count the number of times the page or email has been viewed and allows us to measure the effectiveness of the communication.

Affiliate cookies

We also use ‘affiliate’ cookies. Some of our web based information will contain promotional links to other companies’ sites. If you follow one of these links and then register with or buy something from that other site, a cookie is used to tell the other site that you came from one of our sites. That other site may then pay us a small amount for the successful referral. For more information, see the Internet Advertising Bureau’s guide about how affiliate marketing works.

Cookies Explained

Neither we, nor the companies who show advertisements on our sites sell personal data collected from cookies to any other organisations.

It’s easy to choose not to receive behavioural advertising and manage your cookies if you want to.


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